OUR STORY

"Sinornis Poultry, located in Ramat Ishay, Israel, was founded in Q1 2021 with a mission to transform the poultry industry through technology. Our talented team of 20 specialists is dedicated to creating innovative solutions for poultry farmers and integrators. By leveraging our expertise in capturing and analyzing real-time data on environmental and health parameters, we empower clients to optimize broiler bird performance and productivity. Sinornis' unique, data-driven approach reflects our commitment to providing cutting-edge tools for a more efficient and transparent farming process.

Sensor System

development V3complete

Starting UX/UI, Alerts developing and system running in 6 coops

Revamp system-wide UX/UI,

augment sensor capabilities via AI upgrade,

and secure contract with premier global research body

Scaling up production machinery and creating a distinct division for marketing and sales activities

Q2 2022

Q3 2022

Q4 2022

Q1 2023

Q3 2024

Q4 2024

Q1 2025

Q2 2025

Finish stability test

Start integration system

UX/UI implementation

Pilot customers is starting

Conclude the development of V4 sensor technology, activating alert mechanism, and facilitation additional streamlining measures

Commencement of operational endeavors

Meet The Team

David Freidenberg

CEO

David is a strategic global executive leader offering 20+ years of experience leading key growth and revenue initiatives within startups, technology, and telecommunications. Known as an expert in forging partnerships, securing funding, and building strategic relationships that drive revenue and brand awareness. Proven progressive career in creating and executing GTM strategies with accountability while serving as the brand champion. Commended for leading sales and operations within an innovative culture. David holds a BA in Economics and an MBA from the Hebrew University of Jerusalem.

Roman Morar

CTO

Roman is an accomplished Computer Engineer with over 17 years of experience, focusing on the development of embedded computer systems. His expertise centers around the seamless integration of intelligent algorithms, making use of his extensive background to craft innovative IoT platforms for the company's diverse product portfolio.

Furthermore, Roman has a wealth of experience in effectively managing R&D teams. He excels at adhering to work plans, streamlining schedules, and ensuring the delivery of exceptional results. His combination of technical prowess and leadership skills makes him a valuable asset in the field of embedded systems and IoT development.

Michael Maaman

CBO

Michael, a serial entrepreneur with extensive experience in managing growing companies, served as a director in listed companies in the US. Michael is an expert in raising capital, business development and branding for technology companies and successfully led the raising of tens of millions of dollars for leading agrotech, companies such as Seedo, OrganiTech and SaffronTech. Michael brings with him a deep understanding of advanced agricultural technologies

Isaac Lavi

Isaac is a multifaceted individual, excelling as both an inventor and a serial entrepreneur. His remarkable journey includes guiding numerous entrepreneurs and companies through transformative development processes, converting innovative ideas into successful, marketable products.

Drawing from his wealth of experience, Isaac has effectively managed senior positions in various local and international companies, earning him a reputation for multicultural expertise.

His educational background is equally impressive, with a foundation in industrial and management engineering complemented by a master's degree (MSc.) in international trade. This distinguished degree was acquired through a unique international program tailored for managers, encompassing studies in both the USA and Germany.

Prof. Israel Rosenbaum

Professor Israel Rosenbaum holds the esteemed position of Director in the Department of Animal Sciences at the Hebrew University's Faculty of Agriculture. With an impressive tenure of nearly four decades, Professor Rosenbaum has cemented his status as a renowned poultry expert, leaving an indelible mark on the field.

His focus on growth control processes and poultry development is evident in a wealth of studies and research projects, a testament to his unwavering dedication to unraveling the complexities of poultry science. Beyond academia, his insights have practical implications, shaping poultry practices and inspiring the next generation of professionals. Professor Rosenbaum's legacy is one of lasting impact, illuminating the path toward enhanced poultry management and science.

Dr. Beny Perelman DVM

With an illustrious career spanning over 45 years, Dr. Pereleman stands as a distinguished authority in Poultry Medicine and Poultry Management. His extensive practical experience is complemented by a remarkable collection of over 50 scientific publications focusing on avian medicine, a testament to his commitment to advancing the field.

In addition to his academic and research contributions, Dr. Pereleman plays a vital role in shaping the poultry industry. As a sought-after advisor and private consultant, he lends his invaluable insights to integrations not only within Israel but also across diverse international landscapes. Dr. Pereleman's multifaceted engagement underscores his enduring dedication to elevating poultry practices and underscores his status as a respected luminary in the field.

DIkla Geva Ph.D.

Dr. Geva is a prominent figure in the field of databases for industry, serving as the founder and manager of IntegriStat, a reputable company offering specialised services in this domain. With a wealth of professional experience, she has worked as a skilled statistician with various industrial companies, contributing her expertise to tackle complex data challenges.

In addition to her work in the industrial sector, Dr. Geva has also played a key role as a leading statistician in multiple start-up companies within the biotechnology field. Her extensive experience and expertise have been pivotal in driving data-driven solutions and fostering innovation in these fast-growing ventures. Dr. Geva's dedication to her field and her ability to navigate the intersection of statistics and industry have made her a respected authority in the database industry.

Keren Ramot

Keren is a dynamic leader as the Head of an Innovation and Entrepreneurship Center, recognized for her ability to guide both emerging startups and established companies through the complexities of growth and transformation. With a proven track record in business development and strategic planning, Keren excels in identifying market opportunities, fostering innovation, and creating sustainable growth paths. She is a sought-after mentor, known for her forward-thinking approach, and her ability to inspire revolutionary ideas. Keren's expertise lies in helping organizations navigate change, develop disruptive business models, and align their strategies for long-term success. Her experience in entrepreneurship, combined with her leadership in innovation, makes her a key figure in driving impactful, game-changing results across industries.

Board of Advisors

OUR PARTNERS